The difference between a county fair and an RV show held in the same location, is the variety of available deep fried foods.
At least, thats how I can see it.
Its the same collection of circus freaks that show up for the fair, but with one, clear difference.
An RV show draws a crowd that is every bit as weird and dysfunctional, but they are either gainfully employed and weird or retired with an income and weird.
Either way, they are buyers.
From the moment you come thru the door, don’t ever forget the fact that the entire reason for being of the entire event is to sell RV’s or stuff for RV’s.
Don’t forget that, mainly because the people working there don’t.
Walking in, I heard the following, much to my delight:
“I am not going to buy a damned thing, I am just hear to look.”
That is just so naive and cute, its like a 5 year old said it.
I really wish I was still in sales whenever I hear silly shit like that.
Right now, there are several of you shaking your heads and stating how you do that all the time, no one can sell you shit.
Do you know how many people like that say the same thing in those situations?
Pretty much all of them.
These are the people that those of us who sell things make our living off of.
The people who are just that fucking stupid that they are convinced they are clever.
You know who I am talking to.
It starts with the browsing.
You wander from RV to RV, grazing around the ones you like.
The salesman watches this and takes note.
And then, first pass.
“Can I answer any questions for you?”
Temperature gage, nothing more. Just to see if you are homeless.
50 percent of the time, you give them the Heisman, stiff arm, nothing.
They are expecting that. So much so that it barely registers.
So they follow up.
“I would never buy from someone who didn’t just leave me alone.”
Shut the fuck up, yes you would. And you have, there are few virgins here.
The guy is helpful, if he is dedicated, he knows his product and he knows the numbers.
Its all a numbers game from there.
Something like this:
10 approaches. “Can I answer any questions for you?” Ask it to 10 people to get 4 who are not rude and ask a question.
10 who ask a question, to get to 2 who are possibly in the market.
10 who are in the market to get to 3 who are willing to go to the tables, the Stockyard, to talk.
1 out of every 8 who go to the stockyard to get the 3 that will go to the isolated closers table. The Slaughterhouse.
1 out of 5 who go to the slaughterhouse will buy.
Do the math.
Roughly 400 approaches, numers subject to change, in order to get a sale.
Sweet work if you are good at it.
For every guy out there that believes he is just to mentally tough to be talked into a sale, they make their living off of you.
It just takes a period of stroking your ego enough to get you into position for the kill.
And, on rare occasion, someone will walk up to the sales guy and say, “I would like to buy this one, who do I talk to?”
That is the sales equivalent of having a deer shoot itself, then tie itself to the hood of your car.
And it doesn’t get any better than that.
And for the record, I know how this game is played and I still almost bought an RV.